The reliability of desalination and water reuse plants often rests on details hidden from view: the membranes that keep salt and impurities out of supply lines. At WETEX Exhibition 2025, we at Dutco Tennant LLC will showcase Genesys membrane chemicals that prevent scaling, remove stubborn deposits, and extend the working life of Reverse Osmosis (RO) and Nanofiltration (NF) systems. Visitors to Stand 7-H5, Dubai World Trade Centre, from 30 September to 2 October will see how innovations like Genairclean microbubble cleaning technology and membrane autopsy services transform plant performance.

Understanding The Challenge of Scaling

Membrane scaling is one of the biggest operational threats to RO systems. Minerals such as calcium carbonate, calcium sulphate, silica, and phosphates accumulate on the membrane surface as water passes through. This leads to:

  • Reduced flow and higher energy consumption
  • Decreased salt rejection rates
  • Premature plant failure if untreated

Genesys membrane chemicals target each scale type with specific antiscalants and cleaners. For example:

  • Calcium carbonate: treated with Genesys LF and cleaned using Genesol 37 or 38
  • Silica: controlled by Genesys SI, cleaned with Genesol 40 or 704
  • Calcium sulphate: prevented by Genesys CAS, cleaned with Genesol 50, 34 or 704

Phosphates, magnesium hydroxide, barium and strontium sulphates: each with dedicated Genesys formulations for prevention and recovery. Before cleaning, Genesys recommends membrane autopsies and membrane autopsy service to identify deposits correctly and prevent repeated fouling cycles.

Genairclean: Microbubbles Redefining Cleaning

Traditional RO membrane cleaning often struggles with tenacious deposits. Genesys developed Genairclean technology, which uses stabilised microbubbles in cleaning solutions to improve foulant removal.

How it works:

  • Osmosis effect lifts deposits from the membrane feed side
  • Effervescence creates turbulence and shear forces that loosen adhered foulants
  • Surfactants, chelants and detergents interact with scaling compounds, allowing them to be flushed away

Genesol 704, 734 and 764 are cleaning formulations designed for this system. Microbubbles increase spiral wound membrane cleaning efficiency, reduce chemical consumption, shorten downtime, and extend membrane lifespan. Laboratory validation and pilot programs confirm that membranes cleaned repeatedly with Genairclean remain undamaged, while intervals between cleanings lengthen significantly.

Autopsy Services: Diagnosing Before Repairing

Genesys supports operators through specialised membrane autopsy laboratories in Madrid and California. These services identify the exact causes of fouling and scaling, offering actionable insights to improve treatment and extend operational life.

An autopsy includes:

  • External inspection of housing and visible damage
  • Internal inspection for deposits, cracks and fouling layers
  • Fouling identification through SEM-EDS microscopy, FTIR analysis, and microbiological assays
  • Performance testing of flow, rejection and membrane integrity
  • Cleaning recommendations and feedwater treatment adjustments

By identifying problems early, operators reduce unplanned downtime, avoid unnecessary membrane replacements, and fine-tune chemical dosing to match local water chemistry. This proactive approach strengthens RO system maintenance, improves the reliability of water treatment membranes, and extends the life of RO installations.

Why Genesys Membrane Chemicals Stand Out

As the membrane chemicals market grows worldwide, Genesys continues to strengthen its role through products, technologies and diagnostic services that match real industry needs.

Market Growth and Global Demand

  • The global membrane chemicals market was valued at over USD 2.4 billion in 2023.
  • Projected growth is at a CAGR of about 6.2% between 2024 and 2032.
  • Scale inhibitors, including Genesys antiscalants, accounted for USD 760 million in 2023, reflecting their central role in protecting membranes from scale and fouling.

Position of Genesys in the Market

Genesys is recognised globally for its portfolio of specialty membrane chemicals. These formulations directly address:

  • Scaling from calcium, sulphates and silicates
  • Biofouling caused by microbial activity
  • Organic fouling from natural matter and industrial discharges

This broad coverage ensures RO and NF systems maintain performance while reducing energy costs and extending operational life.

Technological Innovation: Genairclean Microbubbles

Genesys also leads in cleaning technology:

  • Genairclean technology merges chemical formulations with microbubble cleaning action.
  • Microbubbles generate turbulence and shear forces, removing deposits more effectively.
  • Benefits include reduced cleaning frequency, lower chemical consumption and extended membrane life.
  • Proven success in seawater desalination, brackish water treatment and industrial reuse plants.

Predictive Maintenance with Membrane Autopsies

In partnership with PWT laboratories, Genesys provides membrane autopsy services that help operators predict and prevent failures.

Key benefits include:

  • Pinpointing fouling mechanisms before damage escalates
  • Optimising cleaning schedules and chemical dosing
  • Reducing downtime and avoiding unnecessary replacements

These services allow plants to adapt treatment to local water chemistry, ensuring higher reliability and lower long-term costs.

In other words, Genesys stands out not only for its antiscalants and cleaners, but also for innovations such as Genairclean microbubble technology and predictive maintenance services. With the global membrane chemicals market set for strong growth, Genesys is ideally placed to support operators in extending membrane life, reducing costs and securing reliable performance under the toughest conditions.

Meet Genesys With Dutco At WETEX 2025

We are extremely excited to be joining the WETEX Exhibition 2025 at the Dubai World Trade Centre from 30 September to 2 October. At Stand 7-H5, our team will present Genesys membrane chemicals alongside other water treatment innovations. 

We will highlight how Genesys is redefining scaling prevention, advanced cleaning and membrane lifecycle extension. Be there to witness solutions that continue to push the boundaries of RO and NF performance.